Google Adsense — not

This is not google bashing. I do not believe in bashing. It is simply sound advice, I hate to see people wasting their time.

Years ago, all types of webinars, seminars, books, websites appeared, selling the fantsay that one could become wealthy instantaneously with Google Adsense programs. As a result, hundreds of thousands, perhaps millions of sites, blogs, portals, fake-search engines sprung all over the internet, with the sole purpose of driving traffic and earning the big bucks. People “learned” how to make sites that drove high paying ads, where to best position them, all taught by self styled pundits of the hour.

For all intents and purposes, the Adsense program is not a bad thing, understand me. It might help you break even publishing a site. But that might be the extent of it.

Sure the big guns make tons of money with Adsense. However, the throngs of folk avid for a piece of the action, who spend hundreds, if not thousands of dollars buying the secrets of self styled “insiders”, are making ever less.

Here is the reality. Trust me. To be making a reasonable amount of money from adsense, you have to have hundreds of thousands of pages on your site. Meaning, if you have such a site, you might need your own costly servers. Meaning, this is going to cost you a lot of dough. In the best case scenario, you have to work full-time on the site, adding content for more than 12 hours a day, 7 days a week. Either that, or add the thousands of man hours, also costly. Except if you run one of those stupid fake-search engines, or content stealing sites driven by robots that I mentioned, which supposedly google does not like, but they seem to linger about for a long time.

For the vast majority, google adsense revenue is dwindling by the hour. Why is that so, I don`t know. When I first started, about 6 years ago,  I used to make more than 300 bucks a month, with about 1/5 of the pages my sites have now. Thus, I expanded my publishable pages base five fold, yet, now I make a little over 100 dollars EVERY THREE MONTHS!

I thought by now I would be making at least 2 grand.

That is a bit odd, for as any advertiser will tell you, the cost of advertising in google HAS NOT come down. Quite the opposite, good keywords cost an arm and a leg, in fact, a lot of them make no commercial sense whatsoever.

However, remember that a lot of the ads that are served through adsense are anything but  interesting to users. Sure, some are right on the subject of the page, others have nothing whatsoever to do with he content, and some of them are served in a different language than the site’s!!! No wonder no one clicks on the ads.

Thus, even if I write about stuff that should bring in high paying keywords, there is no certainty high paying ads will appear. Do not waste your time to find out how much of a commission you receive. Or how come you have hundreds of thousands of visitors to pages with published ads, yet, the number of ad impressions on the adsense admin area never comes close to that number.  Six years down the line, I have yet to discover this, and basically, have given up.

My advice to you is this. If you want to do a blog, a site, a portal whatever, by all means, so so. If you think Adsense revenue will make you wealthy, think again, in spite of what the webinars and pundits they you. Remember, all they want is to sell you a dream. These dream sellers also sold you the dream that you could buy five houses on stated income, and flip them in six months. Same folks, remember them?

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